FoxNews.comLOS ANGELES – “I’ve seen my father’s role as a parent being valued less by society,” actress Emma Watson, an Ivy League graduate and a U.N. Goodwill Ambassador, said in a now-celebrated speech at the United Nations last week. “We don’t often talk about men being imprisoned by gender stereotypes but I can see that they are.”
And perhaps nowhere is male gender stereotyping more prevalent than in the entertainment and advertising industries, which have made billions in the past few decades portraying adult males as lazy, clueless, emasculated idiots. Think everything from “What to Expect When You’re Expecting,” “Super Bad” and “The Hangover” to ABC’s “Modern Family,” “Man Up” and television’s beloved Homer Simpson.
Opinion: Emma Watson's new feminism: Count me in
Watson works with the HeForShe initiative, which encourages men to stand up for women’s equality—but the actress also brought an important point into the spotlight: Men are plagued by gender stereotypes too. Will her highly praised speech spur a change in Hollywood? Or will the industry continue to tear males down by portraying them as lovable idiots who ought to be banned from the domestic sphere?
“Men are often portrayed as dingdongs and women mainly as the tough counterpart with a bad attitude and that strange magic ‘problem solver’ gene,” said Nadia Atwal, a talent manager and film producer. “Women have to wake up and start switching on that ‘equality’ we supposedly score so high at.”
In the advertising arena, dumbing down the man of the house is still as popular as ever. There was the Tide Acti-Lift detergent commercial in which a wife and daughter team up to outsmart the powerless man of the house and pat him on the head like a dog; and the Fiber One ad in which a woman uses her wisdom to fool her husband into eating “healthy” food.
“It’s like the entire industry is paying penance for all the crimes it committed against women when they were made to drape themselves over the hoods of cars,” said Steve Hall, editor and publisher of AdRants, a marketing and advertising news site. “It serves no purpose, only to perpetuate ongoing stereotypes, whether they are against men or women. We should just stop.”
But others say the purpose is very clear. It’s the bottom line, and they say the industry is unlikely to change that any time soon, especially since women make 85 percent of all consumer purchases.
The depiction of men as blubbering and incompetent is ironic, given that Hollywood is a male-dominated arena (women make up just 16 percent of the behind-the-scenes workforce).
“… TV/film/media portray men as bumbling buffoons with lower intelligence, unreliable and insignificant;” said Patrick Wanis, Ph.D., a human behavior expert. “Hollywood is a business. Its primary concern is selling movies and [it] believes the best way to do this is to appeal to women.”
Recently, even the action genre – once the bastion of testosterone –has a tendency to show women as the stronger sex. The recent “Resident Evil” remake movie series made the female protagonist the winner of every fight, and the Angelina Jolie-starring “Salt” was rewritten for a female hero, despite initially being crafted for a male.
While Watson’s speech about the battle for gender equality has sparked conversations, many don’t expect show business to make any massive sweeping changes any time soon.
“Change will only occur when women – who make up most of the viewership – say ‘no more’ and thus stop attending movies,” said Wanis.
35 comments:
The person that wrote this article, hit the nail on the head. What a shame it is, that the company's guilty of these commercials has destroyed this once great country. I say that all WORKING, TAX PAYING WHITE MEN SHOULD DO LIKE THE BLACKS ARE THE BEST AT DOING, start sticking together and boycott any business that has played a part in this concept of moral turpitude! Lets just hope and pray you are right about its not to late for the next generation.
Thanks for stopping by and reading my blog.
White men must stand up and boycott these vile companies who promote this garbage. This is the most blatant, negative stereotyping and it must STOP!
Please...educate your friends and family and fight against this anti-white man racism.
Kind regards,
American Patriot
p.s.
I am a white woman who has had enough of this BS.
I'm sick of hearing that racial epithet! said by anyone of any race call a white guy a "cracker"!! This is the "N word" for a white guy and is an extremel racist term!! When used this point should be made loud and proud (assuming a somewhat safe physical environment).
You already know who controls most of American media, movies, programming, and network reporting. It is the Jewish man. I do not know about the rest of the planet. I do not like television which has always made the middle class blue collar worker out to be a dumb "Fred Flintstone". This is not a slam against the Jew or any other race or cultural group. Can you imagine though if Fred Flintsone would have have been a Jewish banker or a Broadway playwrite? They never make fun of themselves because they believe they are made in the image of God. But they can trash and pillage the Gentile. We still have freedom of speech Dale, so just think about it for awhile and don't attack us.
I am writing all companies about this. I have not or any man in my family purchased anything with Joe Boxer on it since the Christmas commercial years back. The black guy dancing in his underwear with blond white women all over him, his gay Santa hat on. No man in my family buys it.All of our wives know no Joe Boxer Junk! HIT THEM IN THERE WALLETS! They'll stop it. Let them know why we're not buying it!Whit man stand proud. Don't give it all away easy. Remember your women are always the spoils of a war lost since the beginning of mankind.
Eyes Wide Open.
I think white men should not buy products from companies who insult white families and denigrate white men and fathers. I also think white men should ostracized white women who also denigrate white families.
I love your blog! I have a blog about this as well (great minds think alike, right!) I like the call to action that you give.....the more people support these major corporations, the more money they can invest in creating MORE stupid man commercials. On the topic of race, have you seen the latest one from Esurance? Unreal..."LOLZ" Really? Anyway-keep fighting the good fight!
http://stupidmancommercials.blogspot.com/2014/06/rest-esured-this-is-bad.html
They do it because psychologically when the rich white man feels scared or put down in these commercials they go out immediately and buy that product to make them feel good again.Sneaky advertising with subliminal messages.I'm glad to see I'm not the only one catching on to this bullcrap.And I really love the ones where they have the children telling the white or black parents how to do things,omg!?!?But there are still a majority of white Americans that are dumb debt slaves and consumer whores who buy into this crap.WAKE UP!!!
I just wrote to hershey's corporate. This liberal agenda has got to stop."Your company needs to change your commercial advertisers. I just saw an advertisement of a caucasian woman sucking her fingers seductivley in order to court a man, who appeared to be colored, a party, possibly to engage him in sex. I understand that this goes on in the real world, but it is not your job to take on a liberal media agenda and try to "change the world" and annoy your costumers and let the commercial's director get out his need for liberal politics. It is your job to sell chocolate and other chocolate products. That is how we know you. My family, neighbors, and friends are outraged with these commercial politics, especially yours and will be boycotting your products immediately. "
I do not purchase any product that promotes black male/ white female relationships, unrealistic overrepresentation of blacks in a predominant white country or stupid white man commercials
Here here
This is great! I'm not the only white guy that feels this way. I'm tired of the liberal media in this country trying to compensate for others low self esteem. They tear us down so they can sell their product to these morons. The facts speak for them selves. I work in a field that is dominated by white middle class men. You know why? Cause they tried hiring women and blacks and they just weren't smart enough! It's sad that because my job requires a considerable knowledge of math there are very few minorities that can perform theses task! Not my fault!! Stay in school and stop taking courses like liberal arts and learn something for a change. Stop trying to portray white guys as the morons. You don't build self esteem by tearing other down! You build self esteem by working to build yourself up! And as far as these products that help them promote this false premises.WHITE MEN UNITE AND STOP PURCHSING THESE PRODUCT...........I HAVE!!
Hanes is a HUGE offender of this. The latest being the Hanes X-TEMP Commercial - Golf Test. (https://www.youtube.com/watch?v=VH4_3UcVI40)
It shows the typical stupid white guy trying to play gold with Michael Jordan.
this is only HALF true. I googled "anti black male commercials at&t" because I am sick and tired of the anti male commercials, but I wanted to find the ones that show blacks, for ALL of them depict black males as idiots, and even their daughters are wise. So your comment of "attacks on whites" is absolutely half true. there is an assault on ALL MALES. this is so the gay man can slip in the place of males in heterosexual families...for NO commercials depicting a gay man is showing him as being an idiot. in fact, BOTH "partners are depicted as well rounded, and modern. So too lesbians. MAKE NO MISTAKE the people behind these campaigns are homosexual types.
regarding "liberals" being behind everything that has to do with race or sex? CORPORATE AMERICA ISNT "LIBERALS" they are notoriously republican. the GOP always says how the giant corporations are the job makers, and the corporations are OBVIOUSLY pro gop....until you see them doing something you dont like...then they are "liberal media". Listen, these rich people are interested in neither GOP or DEM..they are instested in screwing over all people and assuring we all are "tv watchers" and not "tv show generators" of life. Regardless of the topic.
I don't believe it's the corporations doing this it's the commercial makers and producers that they hire These appear to be saturated with the homosexuals and the people trying to bring down the strong white man so that their agenda can proceed
I thought I was the only one that recognized this behavior. I and my family will bye anything that is produced by Hanes. The Michael Jordon commercials were so condescending to white males.
The Michael Jordon commercials from Hanes are the worst. While Michael walks around cool and collected, you have a white guy acting like he has no nuts. Hanes will never see my money again.
Ollo Ollo there. I am , a white, ( very white) female, and I'm proud of what you are doing, I did tell many people many times. that this was happening; Keep it up. Truth is the truth. Cheers all From NV .
Ever hear of Publicis. If not maybe you should look into them
I have never been as disgusted as when I watched the Nationwide Insurance commercials. And just take a look at all the home security commercials. There will never be racial equality as long as the media can make big money from racicism. And as long as our children are being taught the distorted facts about the history of race relations. There was more racial harmony 10 years agothan there is today. And it's not blacks doing most of it. It's young, extremely mislead college kids trying to feel like they make some historic human rights difference. Even my black friends make fun of them. And the bitter college professors, and others have all painted a portrait of the evil white man who destroyed the lives of everyone alive today. It's no longer about racial equality. It's aboyt using the word "racicism" to be exonerated from any responsibility. It's about taking away what others work for by forcing middle class youth to either agree, or be exiled into shame by being labeled racicist. There is no such thing as "reverse" racicism. And ALL LIVES MATTER!!!!!
Your "all lives matter" was a "you blacks are making it all up" comment. You started off right...the media is creating "racicism" (learn how to spell Racism)...however, you then started going on and on showing how youre a PRODUCT of it. the fact is, this is not "white male bashing"...its ALL males being bashed. the At&t commercials? EVERY ONE of them that have blacks depict the male as an idiot, and there is always a girl that mocks them...this is an anti male media...and pro LGBT world. THAT is the game. bash males, paint traditional marriages as being silly...They even show women as the people selling you cars....the truth is, its a rare thing to EVER see a woman selling you a car. Insurance? same thing...its a RARE thing to see a woman selling you the insurance...its men. But the MEN are painted as out of touch. This is not "white men" attacking. this is MALE attacking. And let me say this...Those "white male attacks?" who are the people making money, employed to create them? WHITE PEOPLE. so youre making the money...YOURE Owning the Companies that have the commercials..YOU own the tv stations running the ads, YOU emply the actors, YOU are the people behind the scenes, AND are the actors in all the videos youre posting..AND the email you listed to complain to? I BET YOU thats a white person as well...getting paid, working..So while youre complaining about images? YOURE STILL THE MAN MAKING ALL THE MONEY, and getting paid, and never hiring others. So youre supremacy is doing JUST FINE, what are you complaining about?!?!!?
Your an idiot racist colored Negro
Your an idiot racist colored Negro
EVERY! COMMERCIAL!. That has a black and white mix of people shows the black person as the smart calm intelligent person and the white person as a fool that the black man is always being treating exactly that way. The new one now is the amount of cmercials showing black men with white women its like it is being pushed on us. Wake up sheeple. This racist crap gos both ways me as a white man I'm disliked by most of the blacks in my country, here is the funny part the main reason the blacks of our country are made to hate me is slavery. You know that thing that no white man or black man alive had a damned thing to do with. Here is the best part. Do you know who the FIRST! slave owner was in America? Do you know what WHO! got slavery legalised in America?. His name was Anthony Johnson and guess what!! HE WAS BLACK!! GO TO GOOGLE TYPE IN FIRST AMERICAN SLAVE OWNER AND READ IT FOR YOURSELF. ONE OTHER THING DID YOU KNOW MORE WHITE MEN DIED IN THE CIVIL WAR THAN THE WORLD WARS AND THE REASON FOR THAT WAR WAS TO FREE THE SLAVES. SO WHO OWES WHO???
EVERY! COMMERCIAL!. That has a black and white mix of people shows the black person as the smart calm intelligent person and the white person as a fool that the black man is always being treating exactly that way. The new one now is the amount of cmercials showing black men with white women its like it is being pushed on us. Wake up sheeple. This racist crap gos both ways me as a white man I'm disliked by most of the blacks in my country, here is the funny part the main reason the blacks of our country are made to hate me is slavery. You know that thing that no white man or black man alive had a damned thing to do with. Here is the best part. Do you know who the FIRST! slave owner was in America? Do you know what WHO! got slavery legalised in America?. His name was Anthony Johnson and guess what!! HE WAS BLACK!! GO TO GOOGLE TYPE IN FIRST AMERICAN SLAVE OWNER AND READ IT FOR YOURSELF. ONE OTHER THING DID YOU KNOW MORE WHITE MEN DIED IN THE CIVIL WAR THAN THE WORLD WARS AND THE REASON FOR THAT WAR WAS TO FREE THE SLAVES. SO WHO OWES WHO???
A little bit of history for everyone. Go on line and type in ( Picture of the first slave owner in America) One other thing the first slave owner was the same man who got it legalised in America. You will be shocked.
There is no balance. The commercials that show black people in a good light:hardworking, principled, with strong family values, are good and uplifting. What, however, is the point of placing a white person, usually male, in a position of an idiot beneath the black character in the ad? It is pure racism. Racism moves in both directions. How can our nation achieve true equality if we allow racism to move in either direction? I have written letters to companies that use this type of ad campaign and informed them I would no longer purchase their products. Vote with your wallet. Do not think like a racist.
I would like to add COX COMMUNICATIONS to this forum. Every commercial they show, depicts white people as idiots. Whether, it is a white dumb blond female in a haunted house checking for noises while an intellectually superior black female guard her home with a automated security system. This is just one example. If you spend an afternoon in front of the the television on a Saturday afternoon, you will find multitudes. It is ridiculous!
First I want to say thank you for your courage to make this blog. I would like to add to more companies that need boycotting: Honda and Hyundai. watch these commercials if you haven't already.
If you take into account Obama's unconstitutional AFFH ruling, it all starts to make sense. AFFH (Affordably Furthering Fair Housing) is basically Section 8 on steroids. It is a purposeful strategy to relocate assorted Black thugs, gang bangas and hood rats to the burbs. Minorities on Section 8 are being forced to move to the burbs in order to keep their Section 8 vouchers, and municipalities throughout America are being pressured more and more to build low income housing for these miscreants.
Anyone with a modicum of honesty and intelligence must admit that Blacks commit the most crime in America proportional to their population size (and regarding murders, in sheer numbers). I suspect the problem of Black crime is even greater than the stats indicate. Ever-increasing Black-on-White violence is routinely ignored or at the least, minimized by the media.
We all see how every time Blacks move into a halfway decent neighborhood, they invariably turn it into a violent, Third World, gang banga sewer. Even most Blacks realize this, but either try to minimize the problem by stating that it's a tiny percentage of Blacks causing all of the problems, or else blame it all on Whitey. The hundreds of cities and thousands of neighborhoods that have been decimated by Blacks belies this assertion by Blacks and White libtards.
The mafia in control of this country wants to transform America into a dictatorship. If the power elite do this overtly, resistance will form. However, if the elimination of our freedoms is the only solution to widespread anarchy and civil war, most Americans will gladly accept permanent martial law. Thus, the Western global mafia are trying to create civil unrest throughout the West by inundating the West with Muslim extremists, I mean "refugees," and have purposely allowed every inner-city neighborhood in America to descend into chaos and violence.
The increasing portrayal of Blacks on TV as being civilized suburban dwellers (and usually much wiser than the dumb, silly Whites portrayed with them) is a psy-op which is being used by Big Brother to assist in transforming every American neighborhood into Detroit, thereby increasing the need for nationwide martial law - all to "keep us safe."
Whites are being brainwashed by Big Brother into not resisting Obama's Communist AFFH ruling and welcoming with open arms assorted inner-city scum into their nice neighborhoods. Of course, if you state the truth of the situation, you are instantly called a racist or a hater. This Big Brother psy-op further confirms the delusional and/or wishful thinking of liberals that we are all equal, that we are all the same. Hell, siblings from the same parents (unless identical twins) normally have differences in intelligence, behavior, etc. Why then, should it be such a shocker that groups of people who evolved separately in vastly different environments for tens of thousands of years would be different? Sans p.c., differences should be EXPECTED.
In short, we are being brainwashed into believing that allowing ghetto scum into our nice suburbs and small towns with zero resistance is a good thing (and of course, proves that we are not racists and that we are morally superior beings, when in truth, most liberals are self-extinctive, delusionally guilt-ridden lemmings). Nevermind the increasing numbers of Muslim extremists and Latino illegals that libtards embrace.
Again, the goal is absolute order out of chaos. The growing civil unrest and chaos will be made to look random and organic, as opposed to a conspiracy, in order to minimize resistance to the final solution, that being permanent, nationwide martial law.
It's not only the commercials that emasculate white males, it's also TV shows. Sitcoms and dramas, the crime shows are worse. I quit watching them. Where the white guy is always the criminal in the end, when we all know cities in the United States who commits the majority of the crimes. Every now and then a Hispanic male will be the bad guy but it's mostly white males never blacks. The blacks are the heroes, the intelligent ones. Ancient Rome and Greece had government, organized armies and running water. They still don't have that in some parts of Africa. Africans never contributed to mankind but watching these TV shows, movies, and commercials you would believe they invented everything. People are brainwashed and need to wake up, quit watching this crap.
It's about time! They must pay those guys a hell of a lot of money to act that stupid. That or they have no pride or self esteem to start with.
J.J.
White men are about done allowing this pc bullshit to go on. Hang on to your seat, we are about to get the country to where it was when it was great and it will not be pretty.
I posted a complaint to a Fedex customer service email but essentially I feel it was pointless. Only way I feel these companies will change their tune at all is to be threatened with class action lawsuits and to be brought up on a possible war crime charge that the U.N. established. Something regarding creating conditions to exterminate a group in whole or in part.
However, as others have stated here there are huge numbers joined up in an mission to bring their new world order. I cannot do much on my own. I also have to think about my future since I am in a position with little power.
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